Challenge of building a vision
Although “rapid-prototyping” is everybody’s mantra, it is very non-trivial as you may be confused for too long time, not knowing what to build.
You need to understand the problem. The solution needs to be competent against alternatives and you need to know bad and good about them. Moreover, if you aim high, you want to follow the path that has long term prospects. The unique solutions would bring you there. Bringing yet another hardly different product to competitive market, harms your ability to differentiate and sustain customer. You need to standout and it is especially good if you can create something for the future. Map giga trends, go to the growing market and you will be more safe to make mistakes.
In theory this work fine. In practice, it is probably too much for you to grasp. Thus, you end up searching for a balance between research and product creation, and hopefully sales. First money, be it investment or sales, are very hard. Moreover, it is hard to believe that you can process this overwhelming amount of information, needed to answer the question of sustainable and competitive advantage – the differentiating angle and position that would eventually earn you a place in the market.
So far, our answer was: not to stop building the product. Not to stop researching and reading everything about the area we are attacking. Not to stop making lists of prospective customers, contacting and talking to them. Not to run out of resources along the way.
