By the highway

Guest to a life well lived

Challenge of building a vision

Although “rapid-prototyping” is everybody’s mantra, it is very non-trivial as you may be confused for too long time, not knowing what to build.

You need to understand the problem. The solution needs to be competent against alternatives and you need to know bad and good about them. Moreover, if you aim high, you want to follow the path that has long term prospects. The unique solutions would bring you there. Bringing yet another hardly different product to competitive market, harms your ability to differentiate and sustain customer. You need to standout and it is especially good if you can create something for the future. Map giga trends, go to the growing market and you will be more safe to make mistakes.

In theory this work fine.  In practice, it is probably too much for you to grasp. Thus, you end up searching for a balance between research and product creation, and hopefully sales. First money, be it investment or sales, are very hard. Moreover, it is hard to believe that you can process this overwhelming amount of information, needed to answer the question of sustainable and competitive advantage – the differentiating angle and position that would eventually earn you a place in the market.

So far, our answer was: not to stop building the product. Not to stop researching and reading everything about the area we are attacking. Not to stop making lists of prospective customers, contacting and talking to them. Not to run out of resources along the way.

Advertisements

Single Post Navigation

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: